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Are Online Term Life Insurance Quote Websites Deceiving The Public?
Here are some facts:

  • Life insurance is very complex with infinite uses, protections, riders, and outcomes.
  • Each individual situation is different. There is no such thing as a one-size-fits-all life insurance policy
    A computer cannot give advice on the life insurance policy; all it can provide is an online term life insurance quote
  • No one (computer or otherwise) can sell or advise with the intention to sell insurance, annuities, or financial products with out the proper state and national specific licenses

The vast majority of online term life insurance quote websites are “insurance lead” websites designed to harvest your information and sell you as a “lead” to 3-7 agents for $10-$50 each.There are 2 major drawbacks to using term life insurance quote websites rather then speaking to an independent financial advisor about your situation. The first drawback is that the online term life insurance quote websites are typically “lead websites” for insurance agents. The websites are usually set up in the following manner. They ask you for your state you reside. They then ask for your name, contact info, and other personal information before ever seeing the online term life insurance quote. Once all the information is submitted the “quote page shows up with the lowest possible quote available (regardless of the financial strength of the life insurance carrier). After you receive the quote it will ask you if you would like to proceed with the life insurance. If you check yes your name will be sold to 3-7 competing brokers as a “hot lead”, which means that you will be prospected by up to 7 different insurance agents at one time. If you do not want to proceed with the quote your name will still be sold to other agents but for less money. To avoid this, look for online term life insurance quote websites

that are run by actual independent financial professionals, not lead companies (these websites are much harder to find because there are so few that exist). See the following Link for an example:online term life insurance quoteThe second major drawback to shopping life insurance through an online term life insurance quote website is that you will not have the ability to receive unbiased advice. As noted above *ONLY* financial service professionals that have the correct licenses have the ability to advise you on your personal situation. With such an important insurance at stake, one that could possibly mean the difference between security and financial hardship for your family if the unfortunate happens to you, you need all of the advise and support that you can get; not just a term life insurance quote. With well over 100 insurance carriers, about a dozen life insurance riders, 6 different payment options including new options such as Premium Financing, life insurance uses ranging from Key Man, A-B Trust Leveraging, Buy/Sell, Estate Maximization, to straight family protection, and finding the correct coverage amount for your situation, there is a huge amount of decisions that need to be made that a computer screen cannot handle.

Suggestions:

  • Use a local, seasoned, independent financial professional to help you set up the correct life insurance coverage.
  • Understand the different riders, payment options, and the financial strength of the underlining life insurance company.
  • Steer clear of the “lead” online term life insurance websites. They tend to cost you more time then you thought you would save by shopping for life insurance online.
By: Theodore G. Blado West Financial Services

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